The Craft: Strategic Differentiation Consulting Services

How can we get ahead of change?

How can we be different?

In our dynamic world, organizations are asking bigger questions all the time.

We founded The Craft to answer these questions. In our clients’ business and brand. Across all their propositions. And in their messaging.

The Craft works with clients in some of the most complex and competitive markets in the world.

Our goal? To make our clients the purchase of choice, the partner of choice, the employer of choice, and the investment of choice.

Make the competition irrelevant.

Atos establishes multimillion-pound market-leading position. Read more

Be a voice not an echo.

Cisco, Citrix, and Logicalis take the lead in enterprise mobility. Read more

Put an end to indifference.

Hitachi Consulting and Oracle hit market with strong new proposition to secure new retail logos. Read more

The Craft Consulting Strategic differentiation consulting services

Strategic differentiation – change consulting, competitive positioning, account based strategy – for competitive advantage. Make the competition irrelevant