Not all organisations are in the same position on the journey towards a fully transformed digital state. As you’d expect, the question of where businesses are on the digital transformation journey is a very mixed picture: Many are aware of digital transformation, but haven’t pursued what to do about it. Some have adopted digital as … Continue reading “Where have businesses reached on the digital transformation journey?”
Crafted thoughts from the Craft…
Crafted Thoughts Blog
Aligning Sales & Marketing – why is it a continual problem?
There’s always been a gap between sales and marketing, you just have to accept they’re different disciplines, skill-sets and power-bases in an organisation. But sales close deals at the end of the day and this is valued way above marketing when it really comes to it. One way to look at it is to change … Continue reading “Aligning Sales & Marketing – why is it a continual problem?”
Taking ABM to scalable – how to engineer your success?
From small ABM campaigns to large-scale programmes only a very few achieve the success they aim for when they attempt to scale ABM – why is this – what do you do about it? We have a view from 10+ years of ABM design, delivery and implementation. Specially we’re brought in when traditional ABM programmes … Continue reading “Taking ABM to scalable – how to engineer your success?”
Be the best marketing department. Cut out the ineffective.
On average marketing can reduce its spend by 35% and either become a hero function by doing more with less or using what it has to generate higher results. The key is cutting the wasted budget. Nearly every single marketing department can reduce wasted time and spend within the next 3 months if it really … Continue reading “Be the best marketing department. Cut out the ineffective.”
What are the stats telling us about the current state of ABM?
After reading the last ABM census where 300 B2B experts were interviewed, and the results were released as part of the 2nd annual B2B marketing ABM Conference and subsequent social media discussions – we drew 3 things telling us something about where ABM might be currently: 86% of marketers are struggling to secure data to … Continue reading “What are the stats telling us about the current state of ABM?”
APIs & Partnership Ecosystem. Another challenge for banks.
As Open Banking takes a greater hold of the Financial Services marketplace, large financial institutions are having to increasingly adopt new technology and innovate. APIs (Application Programming Interface) allow banks to connect with other digitally enabled organisations. Large financial institutions are now improving the services and products they can deliver by using APIs to grow … Continue reading “APIs & Partnership Ecosystem. Another challenge for banks.”