Crafted Thoughts Blog

10 benefits and accelerators of effective digital transformation for major enterprises

So how do enterprise organisations advance quickly in a fast and dynamic marketplace? Digital transformation done quickly and effectively is key to maximising opportunities and staying ahead of the competition. Here are our top 10 benefits and accelerants of digital transformation: 1. Execute more effective leadership 2. Adopt agile operating procedures 3. Launch new products … Continue reading “10 benefits and accelerators of effective digital transformation for major enterprises”

10 challenges that enterprises face in the digital business environment

Understanding how digital transformation is evolving, and how to advance in a faster, more dynamic market, is key to maximising opportunities in a digital business environment. Here are 10 of the common challenges that enterprise organisations face: 1. Requirement for new levels of security: attackers use the same architectures 2. Agility has to be balanced … Continue reading “10 challenges that enterprises face in the digital business environment”

Top 5 benefits BI Platform vendors all talk about. Join the pack or be different, see the facts.

When we analysed the top 24 vendors within the Gartner MQ for BI Platform providers earlier in the year we found it hard to see one that stood out. This theme continues when we looked at what the vendors said about the benefits their platforms provided. What we found was 2 central take-outs: Over 80% of … Continue reading “Top 5 benefits BI Platform vendors all talk about. Join the pack or be different, see the facts.”

Digital Transformation delivers complexity for Sales & Marketing

Four significant forces are coming into play, they are linked, they will impact even the best in sales & marketing.  They demand a different set of expertise and depth of approach to navigate the complexity they create. But, what are they: The rise and impact of Digital Transformation The transfer of IT purchase decision-making into … Continue reading “Digital Transformation delivers complexity for Sales & Marketing”

Seven points of true differentiation. Find out where yours is!

A crowded B2B tech market is making sales and marketing struggle to differentiate or not sound generic. We see it all the time when someone responds, “it’s our people that makes us different”. What does this really mean? It’s what your competitors say as well. What are you really trying to say? Our job is … Continue reading “Seven points of true differentiation. Find out where yours is!”