Crafted Thoughts Blog

Where have businesses reached on the digital transformation journey?

Author The CraftPosted on Categories Strategic Differentiation, TransformationTags ,

Not all organisations are in the same position on the journey towards a fully transformed digital state. As you’d expect, the question of where businesses are on the digital transformation journey is a very mixed picture: Many are aware of digital transformation, but haven’t pursued what to do about it. Some have adopted digital as … Continue reading “Where have businesses reached on the digital transformation journey?”

How are businesses implementing digital transformation?

Author The CraftPosted on Categories Strategic Differentiation, TransformationTags , ,

Understanding where your enterprise customers and target accounts are placed along their unique journey of digital transformation can give considerable advantage when used to tailor your message and become more relevant than the competition. Usually, transformation is led by the C-suite with IT supporting their digital ambitions. This means digital transformation and the ideas of … Continue reading “How are businesses implementing digital transformation?”

3 common challenges manufacturers face that IT vendors often overlook

Author The CraftPosted on Categories Proposition Development, Strategic DifferentiationTags , , ,

Putting yourself in the position of your customers to truly understand their challenges is key to planning how to engage them. Without this perspective, opportunities to adjust or correct the approach can easily be missed. Here are three challenges that global manufacturers commonly face that their existing and would-be suppliers regularly overlook: Challenge 1: Protection … Continue reading “3 common challenges manufacturers face that IT vendors often overlook”

Digital transformation: What does transformation mean?

Author The CraftPosted on Categories Change Consultancy, TransformationTags ,

Transformation infers an “end-point” transforming from one form to another like a caterpillar turning into a chrysalis and emerging as a butterfly – a fundamental transformation of structure, purpose and raison d’etre. We can’t think of one organization that has done that yet or will do at such a fundamental level. In financial services, digital … Continue reading “Digital transformation: What does transformation mean?”

10 benefits and accelerators of effective digital transformation for major enterprises

Author The CraftPosted on Categories Change Consultancy, Strategic Differentiation, TransformationTags , , ,

So how do enterprise organisations advance quickly in a fast and dynamic marketplace? Digital transformation done quickly and effectively is key to maximising opportunities and staying ahead of the competition. Here are our top 10 benefits and accelerants of digital transformation: 1. Execute more effective leadership 2. Adopt agile operating procedures 3. Launch new products … Continue reading “10 benefits and accelerators of effective digital transformation for major enterprises”