Crafted Thoughts Blog

24 ways to say BI Platform! Vendors are confusing prospects. Find out why & the impact.

We found that all 24 vendors within the Gartner MQ for BI Platform providers categorise what their solutions is completely differently. Why’s this important? Put yourself in the customers’ head for a moment – based on varying levels of understanding they’ll use key phrases to search for potential vendors and compare them. It’s like entering … Continue reading “24 ways to say BI Platform! Vendors are confusing prospects. Find out why & the impact.”

BI Platform providers only have 4 ways to describe what their solution does. Where’s the differentiation?

In our analysis of the 24 top BI Platform providers within the recent Gartner MQ, we identify that there are only 4 typical ways that vendors use to describe what their solution does. Allows deeper insights faster Connects people and visualization of data Provides simplification of data capture and processing Improves decision-making We expect all … Continue reading “BI Platform providers only have 4 ways to describe what their solution does. Where’s the differentiation?”

Are you struggling to sell to businesses tackling digital transformation?

Three simple facts to know. We all talk about digital transformation, but (as a supplier or strategic partner) if you’re struggling to sell to businesses that are defining what it means to them and what they need to achieve with transformation, this will help: MIT Digital research suggests* that organizations are using digitized business to: … Continue reading “Are you struggling to sell to businesses tackling digital transformation?”

The differentiated CIO: 5 ways to change your context

The CIO is probably the most schizophrenic role in modern business. Struggling to balance immediate tech goals and long-term business objectives, and deal with the fact that their traditional turfs are being encroached upon by the CDO, Chief Innovation Officer, and others. Many CIOs are now at the top of the business; but to keep … Continue reading “The differentiated CIO: 5 ways to change your context”

An interview with David Cameron. What could B2B Marketing learn from Brexit?

Like many I watched the Brexit debates, arguments and the headlines.  One single thing entered my mind as I watched Cameron and Osborne answer the “LEAVE” challenges: [You can’t articulate your argument can you?] OK – I haven’t interviewed Cameron – but that would be my opening question if I had. REMAIN hadn’t taken the … Continue reading “An interview with David Cameron. What could B2B Marketing learn from Brexit?”