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Category: Account Based Strategy

The challenge of compliance in the global financial services industry

The challenge of compliance in the global financial services industry
Author The CraftPosted on March 22, 2018March 22, 2018Categories Account Based Strategy, Strategic DifferentiationTags ABM, banking, financial services

All Financial Institutions are experiencing increased scrutiny due to new regulations. One of the leading challenges now faced by banks is therefore compliance as they have to keep up with continual change to regulation. On average, most financial institutions are spending around 4% of their total revenue on managing compliance – this is compounded by … Continue reading “The challenge of compliance in the global financial services industry”

The challenge of digital transformation in the global financial services industry

The challenge of digital transformation in the global financial services industry
Author The CraftPosted on March 6, 2018January 3, 2019Categories Account Based Strategy, Strategic DifferentiationTags ABM, banking, financial services

For many traditional financial institutions they have never had to truly compete. There used to be a small number of players with a huge market audience. This is no longer the case – technology has enabled challengers. Challenger banks such as Monzo and Atom, are digitally enabled organisations which can supply customers with improved CX, … Continue reading “The challenge of digital transformation in the global financial services industry”

Programmatic ABM & ABM Lite. Are they really ABM?

Programmatic ABM & ABM Lite. Are they really ABM?
Author The CraftPosted on August 17, 2017August 25, 2017Categories Account Based Strategy, Strategic DifferentiationTags ABM, Account Based Marketing, Account Based Strategy, B2B Marketing

ABM is attracting everyone [good and bad], as a result it risks losing its value and is fast becoming diluted. It’s being relentlessly badly marketed by agencies and consultants alike; either used as a tag to sell things that aren’t ABM or over-complicated by the introduction of unnecessary levels. At this rate, even though many … Continue reading “Programmatic ABM & ABM Lite. Are they really ABM?”

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