It’s no surprise that Bain’s coronavirus thinking and resources are rich and well thought through. It IS slightly more surprising how relevant some of their thinking is not just for B2B enterprise sales but for us folk at the coal face of ABM. But when one thinks for a second, maybe not: these are lessons … Continue reading “RE-thinking B2B and ABM in the Turbulent Twenties: lessons from COVID – and the future beyond it”
RE-thinking B2B and ABM in the Turbulent Twenties: lessons from COVID – and the future beyond it
Author The CraftPosted on Categories Account Based Strategy, Market Engagement, Proposition Development, Strategic Differentiation 