Category: Strategic Differentiation

Agent3 and The Craft; combining to deliver best in class Account Based Marketing, end to end

Author The CraftPosted on Categories Strategic Differentiation

Since Agent3 was created, it had a very clear objective of helping customers sell more to their key and named accounts by combining the three agents of change in modern marketing; data, technology and content, to identify, target and engage their key accounts.  As they’ve grown Agent3 and expanded from London into New York, San … Continue reading “Agent3 and The Craft; combining to deliver best in class Account Based Marketing, end to end”

Be the best marketing department. Cut out the ineffective.

Author The CraftPosted on Categories Strategic DifferentiationTags , ,

On average marketing can reduce its spend by 35% and either become a hero function by doing more with less or using what it has to generate higher results. The key is cutting the wasted budget. Nearly every single marketing department can reduce wasted time and spend within the next 3 months if it really … Continue reading “Be the best marketing department. Cut out the ineffective.”