Strategic Differentiation | The Craft Consulting

Aligning Sales & Marketing – why is it a continual problem?

The CraftJuly 2, 2019July 2, 2019Account Based Strategy, Strategic DifferentiationMarketing Alignment, Sales Alignment, Sales Enablement

There’s always been a gap between sales and marketing, you just have to accept they’re different disciplines, skill-sets and power-bases in an organisation. But sales close deals at the end of the day and this is valued way above marketing when it really comes to it. One way to look at it is to change … Continue reading “Aligning Sales & Marketing – why is it a continual problem?”

Be the best marketing department. Cut out the ineffective.

The CraftMay 13, 2019May 13, 2019Strategic Differentiationmarketing, Marketing Department, Marketing Efficiency

On average marketing can reduce its spend by 35% and either become a hero function by doing more with less or using what it has to generate higher results. The key is cutting the wasted budget. Nearly every single marketing department can reduce wasted time and spend within the next 3 months if it really … Continue reading “Be the best marketing department. Cut out the ineffective.”

APIs & Partnership Ecosystem. Another challenge for banks.

The CraftApril 13, 2018April 13, 2018Account Based Strategy, Strategic DifferentiationABM, API, banking, financial services, Partnership Ecosystem, partnership strategy, PSD2

As Open Banking takes a greater hold of the Financial Services marketplace, large financial institutions are having to increasingly adopt new technology and innovate. APIs (Application Programming Interface) allow banks to connect with other digitally enabled organisations. Large financial institutions are now improving the services and products they can deliver by using APIs to grow … Continue reading “APIs & Partnership Ecosystem. Another challenge for banks.”

The big PSD2 challenge for global banking institutions

The CraftApril 6, 2018April 6, 2018Account Based Strategy, Strategic DifferentiationABM, banking, financial services, PSD2

Most large financial institutions are having to compete with new challengers in the banking world but increasingly regulation is forcing the financial services marketplace to open up. The latest EU legislation is PSD2 (Second Payment Services Directive), which forces banks to open up their vast data siloes to third parties. The fear for many of … Continue reading “The big PSD2 challenge for global banking institutions”

The challenge of compliance in the global financial services industry

The CraftMarch 22, 2018March 22, 2018Account Based Strategy, Strategic DifferentiationABM, banking, financial services

All Financial Institutions are experiencing increased scrutiny due to new regulations. One of the leading challenges now faced by banks is therefore compliance as they have to keep up with continual change to regulation. On average, most financial institutions are spending around 4% of their total revenue on managing compliance – this is compounded by … Continue reading “The challenge of compliance in the global financial services industry”

The challenge of digital transformation in the global financial services industry

The CraftMarch 6, 2018January 3, 2019Account Based Strategy, Strategic DifferentiationABM, banking, financial services

For many traditional financial institutions they have never had to truly compete. There used to be a small number of players with a huge market audience. This is no longer the case – technology has enabled challengers. Challenger banks such as Monzo and Atom, are digitally enabled organisations which can supply customers with improved CX, … Continue reading “The challenge of digital transformation in the global financial services industry”

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Category: Strategic Differentiation