An analysis identifying the positioning strategies within BI platforms competitors, and opportunities for competitive differentiation to increase C-level sales engagements.
This research is based on the Gartner Magic Quadrant for Business Intelligence and Analytics platforms and how each organization has positioned itself against its competitors within the quadrant.
Our focus throughout is on how a customer might approach finding the right partner for their BI journey: what information is available to help them to choose the right partner?
The analysis that follows identifies each competitor’s position in the market and the story they are using to defend that position. We are looking at how they are defining themselves as the ‘vendor of choice’.
Download a copy to find what to avoid and what to take advantage of when positioning your BI offering.