…as a CEO.
Download your copy of "Creating Competitive Advantage as a CEO" from The Craft to learn:
- How to work on an evidence-based approach to define the market space leaders want the business to focus on
- How to pinpoint where the business wants to be in the future in terms of defining the business, its offer, what that offer enables (or what problem it solves)
- How to create a group of leaders who understand both the business and customers
- How to realize that perfection in such work is a myth
- How to keep people focused by remembering that this is about what the business will realistically become, and not just what it is now.