Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

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Exploring the ABM Explosion – what’s next?

Exploring the ABM Explosion – what’s next?

Paul Mackender

February 07, 2022

Top 3 Predictions for Marketing Automation in 2022

Blog • Phil Marshall

Top 3 Predictions for Marketing Automation in 2022

Getting a handle on your Marketing Automation software can be a challenge. But here at Agent3, we’ve predicted the top 3 things to look out for to...

Growth, Introspection, and Diversity: What’s next for the world of B2B Marketing?

Blog • Clive Armitage

Growth, Introspection, and Diversity: What’s next for the world of B2B Marketing?

As we continue to meet business leaders from across the globe to hear their views on how to drive sustainable success in a post-pandemic world, we...

6 key lessons from the ABM front line

Blog • Greg Salmon

6 key lessons from the ABM front line

There are lots of things about my job that I really enjoy, but one of the things I really look forward to is getting an opportunity to talk ABM...

Shift happens: the emergence of the new sales person

Blog • Paul Mackender

Shift happens: the emergence of the new sales person

Lindsey Armstrong, a highly successful business and sales leader, discusses why the role of the salesperson has so dramatically altered since the...

Ex-Forrester analyst boosts Agent3 global consultancy team

Blog • Clive Armitage

Ex-Forrester analyst boosts Agent3 global consultancy team

Over the last few years, Agent3 has grown significantly, on a global basis, off the back of a single mission: to help our customers sell more to...

Three main takeaways from our ‘Measuring the New Marketing’ webinar

Blog • Greg Salmon

Three main takeaways from our ‘Measuring the New Marketing’ webinar

For many businesses, the critical question of how you effectively assess and communicate the value of account-centric Marketing remains central to...

How to target the right audience: part 2: getting to the right individual

Blog • Jamie Hallitt

How to target the right audience: part 2: getting to the right individual

Routinely the busiest shopping day of the year in the United States of America, Black Friday is set to hit the UK high streets on...

To B or not to B Corp: the shift towards profit and purpose

Blog • Paul Mackender

To B or not to B Corp: the shift towards profit and purpose

Richard Eyre, veteran CEO and business leader, discusses the increased need for diversity in the boardroom, the growing trend by businesses towards...

Beyond email: Multi-channel nurture campaigns

Blog • Phil Marshall

Beyond email: Multi-channel nurture campaigns

In the first of our nurture series, we looked at the buying cycle and how you ensure you’re sharing the right content at the right time so people...

“Customers are so hard to acquire, yet so easy to lose.”

Blog • Paul Mackender

“Customers are so hard to acquire, yet so easy to lose.”

Eric Berridge, EVP and commercial officer at Salesforce, explains why cultural – and not technology – change is the biggest challenge...