Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

Brands

Series

The biggest mistake in ABM measurement? Revenue before all else.

The biggest mistake in ABM measurement? Revenue before all else.

Fiona Armstrong

April 28, 2022

We’re Silver Sponsors at Forrester’s B2B Summit Event!

Blog • Paul Mackender

We’re Silver Sponsors at Forrester’s B2B Summit Event!

One of North America’s premier events for B2B marketing and sales, Forrester’s B2B Summit, is fast approaching, and we at Agent3 are...

Beyond email – top 3 underused modules of marketing automation.

Blog • Phil Marshall

Beyond email – top 3 underused modules of marketing automation.

We recently completed a three-part series on creating a nurture that fills your pipeline in which we covered, among other things, the benefits of...

CEO: The case for the Compassionate Executive Officer

Blog • Clive Armitage

CEO: The case for the Compassionate Executive Officer

As we interview business leaders in the B2B space to discuss sustainable success in a changing world, Agent3 CEO, Clive Armitage, sat down with...

Starting with Why: Situating Measurement in the Business Context

Blog

Starting with Why: Situating Measurement in the Business Context

Last week we shared three tips and tricks for building an ABM measurement blueprint, now it’s time to get into the details and break down how...

ABM Measurement: Three steps for building a blueprint shared at the B2BMX event

Blog • Fiona Armstrong

ABM Measurement: Three steps for building a blueprint shared at the B2BMX event

The Agent3 team is back from B2BMX in Scottsdale, Arizona, and what an incredible event we’ve had! We had a lot of great, engaging...

The problem with guys

Blog • Liam Jacklin

The problem with guys

A couple of years back a colleague of mine was introducing the team on a call with a new client. My colleague referred to the collective as “the...

5 reasons why you should work with external consultants on your RevTech / Martech strategy

Blog • Liam Jacklin

5 reasons why you should work with external consultants on your RevTech / Martech strategy

“Work with external consultants!” says external consultant. Hmmm, not exactly an impartial point of view! Of course we’re going to...

Sales people need to change the way they engage or become irrelevant

Blog • Peter Lundie

Sales people need to change the way they engage or become irrelevant

The fact that the sales dynamic is changing is not news. The last decade has seen a gradual shift in the balance of power from salesperson to...

Using marketing automation to better align marketing and sales

Blog • Phil Marshall

Using marketing automation to better align marketing and sales

So far, in this three-part series on creating a nurture that fills your pipeline, we’ve covered best types and timing of content, how to set up...

Five ways to use technology to scale your ABM program

Blog • Liam Jacklin

Five ways to use technology to scale your ABM program

If you’re like most marketers, you’re likely always on the lookout for new and innovative ways to scale your ABM efforts. You know that if you...