ABM | The Craft Consulting

What are the stats telling us about the current state of ABM?

The CraftMay 8, 2019May 8, 2019Account Based StrategyABM, Account Based Marketing

After reading the last ABM census where 300 B2B experts were interviewed, and the results were released as part of the 2nd annual B2B marketing ABM Conference and subsequent social media discussions – we drew 3 things telling us something about where ABM might be currently: 86% of marketers are struggling to secure data to … Continue reading “What are the stats telling us about the current state of ABM?”

APIs & Partnership Ecosystem. Another challenge for banks.

The CraftApril 13, 2018April 13, 2018Account Based Strategy, Strategic DifferentiationABM, API, banking, financial services, Partnership Ecosystem, partnership strategy, PSD2

As Open Banking takes a greater hold of the Financial Services marketplace, large financial institutions are having to increasingly adopt new technology and innovate. APIs (Application Programming Interface) allow banks to connect with other digitally enabled organisations. Large financial institutions are now improving the services and products they can deliver by using APIs to grow … Continue reading “APIs & Partnership Ecosystem. Another challenge for banks.”

The big PSD2 challenge for global banking institutions

The CraftApril 6, 2018April 6, 2018Account Based Strategy, Strategic DifferentiationABM, banking, financial services, PSD2

Most large financial institutions are having to compete with new challengers in the banking world but increasingly regulation is forcing the financial services marketplace to open up. The latest EU legislation is PSD2 (Second Payment Services Directive), which forces banks to open up their vast data siloes to third parties. The fear for many of … Continue reading “The big PSD2 challenge for global banking institutions”

The challenge of compliance in the global financial services industry

The CraftMarch 22, 2018March 22, 2018Account Based Strategy, Strategic DifferentiationABM, banking, financial services

All Financial Institutions are experiencing increased scrutiny due to new regulations. One of the leading challenges now faced by banks is therefore compliance as they have to keep up with continual change to regulation. On average, most financial institutions are spending around 4% of their total revenue on managing compliance – this is compounded by … Continue reading “The challenge of compliance in the global financial services industry”

The challenge of digital transformation in the global financial services industry

The CraftMarch 6, 2018January 3, 2019Account Based Strategy, Strategic DifferentiationABM, banking, financial services

For many traditional financial institutions they have never had to truly compete. There used to be a small number of players with a huge market audience. This is no longer the case – technology has enabled challengers. Challenger banks such as Monzo and Atom, are digitally enabled organisations which can supply customers with improved CX, … Continue reading “The challenge of digital transformation in the global financial services industry”

3 simple steps we take in any RFP or ABM situation (however complex)

The CraftNovember 3, 2017November 3, 2017Proposition Development, Strategic DifferentiationABM, Account Based Marketing, Account Based Strategy, Manufacturers, positioning, RFPs

If you’re targeting global manufacturers as a technology vendor, there are many challenges they can have that provide important clues to influence your positioning when proposing a solution or approaching target accounts. We can’t explore them all and we could go into much more depth on each of them, but there are 3 simple steps … Continue reading “3 simple steps we take in any RFP or ABM situation (however complex)”

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Tag: ABM