Nailing the “must-win” deal

You submitted your must-win bid and the bid team celebrates.  But “what-if”….. What if your competitors were able to do 5% more?  And what if that 5% more really did ensure 100% success.   In the “must-win” situation, when sales revenue and peoples’ jobs are dependent on the result – the “what if” has to … Continue reading “Nailing the “must-win” deal”