24 ways to say BI Platform! Vendors are confusing prospects. Find out why & the impact.

We found that all 24 vendors within the Gartner MQ for BI Platform providers categorise what their solutions is completely differently. Why’s this important? Put yourself in the customers’ head for a moment – based on varying levels of understanding they’ll use key phrases to search for potential vendors and compare them. It’s like entering … Continue reading “24 ways to say BI Platform! Vendors are confusing prospects. Find out why & the impact.”

Data is still a “dark issue” for marketing.

Five years ago, after working on over 80 campaigns in a 2-year period with a variety of clients – I came to the belief that clients couldn’t trust their own data.   Since then I think this has continued and is in danger of becoming worse unless we understand why. There are 3 simple answers to … Continue reading “Data is still a “dark issue” for marketing.”