Emotional marketing requires emotional marketers

By its very nature, successful marketing surprises, differentiates, shows empathy, provokes and challenges. It compels and excites, tells stories, promises newness and affirmation, provides heroes (and villains) and loyalty. It doesn’t matter whether you are in the B2B or B2C space, your audiences still want these things. They want to be taken out of themselves … Continue reading “Emotional marketing requires emotional marketers”