Brand strategy should be fundamental to your business future

(This article was originally posted on eu.cmo.com on October 3rd, 2014. We thought it was worth another share.) Businesses sit at the centre of the perfect storm of technology, globalization and empowerment. Traditional business models are under pressure as organisations respond to rapidly changing buyer behaviour, influence and engagement. Businesses are looking for a more … Continue reading “Brand strategy should be fundamental to your business future”

It’s confusing out there. Let’s make things simple.

Things can be catastrophically complex… Every day there are hundreds, if not thousands, of articles, discussion groups, blogs and tweets about what businesses need to focus on now. There are almost as many new and diverse viewpoints, buzzwords, emphases, job titles, ground breaking initiatives, self help for leaders, new management structures etc. as there are … Continue reading “It’s confusing out there. Let’s make things simple.”