24 ways to say BI Platform! Vendors are confusing prospects. Find out why & the impact.

We found that all 24 vendors within the Gartner MQ for BI Platform providers categorise what their solutions is completely differently. Why’s this important? Put yourself in the customers’ head for a moment – based on varying levels of understanding they’ll use key phrases to search for potential vendors and compare them. It’s like entering … Continue reading “24 ways to say BI Platform! Vendors are confusing prospects. Find out why & the impact.”