Understanding where your enterprise customers and target accounts are placed along their unique journey of digital transformation can give considerable advantage when used to tailor your message and become more relevant than the competition. Usually, transformation is led by the C-suite with IT supporting their digital ambitions. This means digital transformation and the ideas of … Continue reading “How are businesses implementing digital transformation?”
Tag: Change Management
Digital Transformation delivers complexity for Sales & Marketing
Author Mark Wiseman-SmithPosted on Categories Consultants, Strategic Differentiation, Transformation Four significant forces are coming into play, they are linked, they will impact even the best in sales & marketing. They demand a different set of expertise and depth of approach to navigate the complexity they create. But, what are they: The rise and impact of Digital Transformation The transfer of IT purchase decision-making into … Continue reading “Digital Transformation delivers complexity for Sales & Marketing”
