Often the biggest important change we need to make relates to something basic. Something nobody thought was part of the problem. But because the basic thing is…well, so basic, it’s easy to leave it out of our consideration set – meaning that qualitative change is hard to achieve. So it’s interesting (to me, anyway) to think … Continue reading “Category shift the C-Suite: time to reconsider the basics?”
Category shift the C-Suite: time to reconsider the basics?
Posted on Categories Consultants, Strategic Differentiation