Emotional marketing requires emotional marketers

By its very nature, successful marketing surprises, differentiates, shows empathy, provokes and challenges. It compels and excites, tells stories, promises newness and affirmation, provides heroes (and villains) and loyalty. It doesn’t matter whether you are in the B2B or B2C space, your audiences still want these things. They want to be taken out of themselves … Continue reading “Emotional marketing requires emotional marketers”

If ‘inventing’ new things, make sure they are actually new

Oh dear, just read another article about Customer Experience and why businesses now need CXO’s (Customer Experience Officers) to create ‘consistent customer experiences across all touchpoints’ and to ‘work beyond marketing to ensure that all business stakeholders deliver these experiences when interacting with customers’. Well, shock horror. If only this had been done before. Oh, … Continue reading “If ‘inventing’ new things, make sure they are actually new”