Why do brands make it so hard for business buyers to buy from them?

Buyers buy things and they buy into things That’s what every brand wants them to do and to do so in increasing numbers, spending more money, more frequently, across more products and services and for a longer period of time. Brands also want buyers to buy into them so much that they spread the word … Continue reading “Why do brands make it so hard for business buyers to buy from them?”

If ‘inventing’ new things, make sure they are actually new

Oh dear, just read another article about Customer Experience and why businesses now need CXO’s (Customer Experience Officers) to create ‘consistent customer experiences across all touchpoints’ and to ‘work beyond marketing to ensure that all business stakeholders deliver these experiences when interacting with customers’. Well, shock horror. If only this had been done before. Oh, … Continue reading “If ‘inventing’ new things, make sure they are actually new”