Seven points of true differentiation. Find out where yours is!

A crowded B2B tech market is making sales and marketing struggle to differentiate or not sound generic. We see it all the time when someone responds, “it’s our people that makes us different”. What does this really mean? It’s what your competitors say as well. What are you really trying to say? Our job is … Continue reading “Seven points of true differentiation. Find out where yours is!”

BI Platform providers only have 4 ways to describe what their solution does. Where’s the differentiation?

In our analysis of the 24 top BI Platform providers within the recent Gartner MQ, we identify that there are only 4 typical ways that vendors use to describe what their solution does. Allows deeper insights faster Connects people and visualization of data Provides simplification of data capture and processing Improves decision-making We expect all … Continue reading “BI Platform providers only have 4 ways to describe what their solution does. Where’s the differentiation?”

Attaining a game-changing advantage in sales & marketing

The average marketer is faced with an impossible challenge. How do they do more with less.  But vitally – how do they do it with: the same or less resources than their competitors often using the similar marketing content, channels and tools as everyone else an objective to engage with a widening set of audience … Continue reading “Attaining a game-changing advantage in sales & marketing”

DON’T PANIC: In a time of tech-driven transformation, don’t get hung up on the tech

Technological evolution is driving everyone, within almost every sort of organisation, to analyse and re-analyse every ‘known’ about their worlds. But a lot of this analysis and re-imagining is actually panic. Panic that we don’t really get it. Panic that this might be the one thing we need to get. Panic as we sense Digital Darwinism … Continue reading “DON’T PANIC: In a time of tech-driven transformation, don’t get hung up on the tech”

Competitive positioning – from the race track to the office

Over a cup of coffee and slice of flapjack at the weekend, my husband and I were discussing what it is we actually do in our jobs – something that after 11 years together neither of us can fully fathom. An MG racing driver in his spare time, he said to me, “the only thing … Continue reading “Competitive positioning – from the race track to the office”