Digital Transformation delivers complexity for Sales & Marketing

Four significant forces are coming into play, they are linked, they will impact even the best in sales & marketing.  They demand a different set of expertise and depth of approach to navigate the complexity they create. But, what are they: The rise and impact of Digital Transformation The transfer of IT purchase decision-making into … Continue reading “Digital Transformation delivers complexity for Sales & Marketing”

Are you struggling to sell to businesses tackling digital transformation?

Three simple facts to know. We all talk about digital transformation, but (as a supplier or strategic partner) if you’re struggling to sell to businesses that are defining what it means to them and what they need to achieve with transformation, this will help: MIT Digital research suggests* that organizations are using digitized business to: … Continue reading “Are you struggling to sell to businesses tackling digital transformation?”

The differentiated CIO: 5 ways to change your context

The CIO is probably the most schizophrenic role in modern business. Struggling to balance immediate tech goals and long-term business objectives, and deal with the fact that their traditional turfs are being encroached upon by the CDO, Chief Innovation Officer, and others. Many CIOs are now at the top of the business; but to keep … Continue reading “The differentiated CIO: 5 ways to change your context”

DON’T PANIC: In a time of tech-driven transformation, don’t get hung up on the tech

Technological evolution is driving everyone, within almost every sort of organisation, to analyse and re-analyse every ‘known’ about their worlds. But a lot of this analysis and re-imagining is actually panic. Panic that we don’t really get it. Panic that this might be the one thing we need to get. Panic as we sense Digital Darwinism … Continue reading “DON’T PANIC: In a time of tech-driven transformation, don’t get hung up on the tech”

Merger & acquisition. When unifying a complex story is a must.

KPMG recently reported that merger and acquisition (M&A) has reemerged as a leading growth strategy in the technology sector with deal value surpassing pre-recession levels.   Anticipating that economic and market conditions will remain positive in North America, 82% of KPMG survey respondents said they were planning at least one acquisition in 2016; 19% planned … Continue reading “Merger & acquisition. When unifying a complex story is a must.”

Competitive Positioning: a must in today’s hyper competitive technology markets.

Everybody’s talking about personalization. In fact, I’ve just seen it cited as the #1 trend in Forrester’s Top 10 predictions for Business in 2016. Whilst I agree that we all want to be engaged in a relevant, compelling, deeply contextualized way (we are so spoilt these days!), especially as we claim to have so little … Continue reading “Competitive Positioning: a must in today’s hyper competitive technology markets.”