VMware’s ideas of what makes a digital organization show real leadership. But they also underline complexities and challenges for today’s enterprises as systems and ways of working converge, but the need to be distinct and differentiate intensifies. VMworld Europe was running at the moment (even as its parent organisation sets up to be bought by … Continue reading “VMware’s Digital Imperatives: balancing differentiation with best practice”
Tag: digital transformation
What’s a burrito got to do with digital transformation?!?
I recently read an absorbing piece on LinkedIn about how Tressie Lieberman has helped turn around the fortunes of Taco Bell, the US fast food company. Tressie isn’t the CEO of Taco Bell, nor is she the CFO (although she now has a direct line into both of them!), in fact her roots are in … Continue reading “What’s a burrito got to do with digital transformation?!?”
Are B2B decision makers more rational than their consumer counterparts?
Are B2B decision makers more rational than their consumer counterparts? This is a question I have been asked many times recently and one (at face value) for which I have a simple answer. “Yes”. But, if they are more rational than their consumer counterparts the critical questions to ask are “why” and “how does this … Continue reading “Are B2B decision makers more rational than their consumer counterparts?”
Wearable technology. It’s set to change business comms forever.
The launch of the new Apple Watch will change mobile consumption and behaviour forever. This in turn will impact directly and on the way businesses must communicate with customers and the workforce, forever. Two bold statements, but if successful, the new ‘flagship’ for wearable technology will transform the way we consume and interact with information … Continue reading “Wearable technology. It’s set to change business comms forever.”
Strategic differentiation, creating a lasting and positive effect.
Steve Cook, Head of The Craft Strategic Change Consultancy, wrote this insightful and though provoking piece on Strategic Differentiation… In an increasingly competitive world, businesses need to be able to compete on something other than price. Being the cheapest is, after all, a deliberate strategy that only one business can successfully realise in any given … Continue reading “Strategic differentiation, creating a lasting and positive effect.”
