A couple of weeks ago I made a little comment on a post on LinkedIn which got me pondering about the nature of content, which led into a mild internal rant about the nature of information and the nature of complexity and decisions. The tendency to state that something is ‘king’ is endemic in business conversations, … Continue reading “No kings in a complex world: the quest for the ‘one thing to focus on’ can be misleading”
Tag: Leadership
Category shift the C-Suite: time to reconsider the basics?
Often the biggest important change we need to make relates to something basic. Something nobody thought was part of the problem. But because the basic thing is…well, so basic, it’s easy to leave it out of our consideration set – meaning that qualitative change is hard to achieve. So it’s interesting (to me, anyway) to think … Continue reading “Category shift the C-Suite: time to reconsider the basics?”
Brand strategy should be fundamental to your business future
(This article was originally posted on eu.cmo.com on October 3rd, 2014. We thought it was worth another share.) Businesses sit at the centre of the perfect storm of technology, globalization and empowerment. Traditional business models are under pressure as organisations respond to rapidly changing buyer behaviour, influence and engagement. Businesses are looking for a more … Continue reading “Brand strategy should be fundamental to your business future”
What does business need from CMO’s? Leadership I hope.
I sometimes wonder if marketing has become too sophisticated, too process and ROI focused. The reality is that you can introduce as many processes and metrics as you want, but unless you create sales and marketing strategies and communication that resonate with potential buyers and provoke them to act – and deliver buyer enablement, rather … Continue reading “What does business need from CMO’s? Leadership I hope.”
