We’ve recently considered the following questions in relation to Digital Transformation. Click on the link the review our previous posts. What does transformation mean? How is transformation being implemented by businesses? Where have businesses reached on the digital transformation journey? By thinking about these three questions as a collective, we’ve developed some acid test points … Continue reading “Building a compelling proposition around digital transformation.”
Tag: Proposition development
3 common challenges manufacturers face that IT vendors often overlook
Putting yourself in the position of your customers to truly understand their challenges is key to planning how to engage them. Without this perspective, opportunities to adjust or correct the approach can easily be missed. Here are three challenges that global manufacturers commonly face that their existing and would-be suppliers regularly overlook: Challenge 1: Protection … Continue reading “3 common challenges manufacturers face that IT vendors often overlook”
Seven points of true differentiation. Find out where yours is!
A crowded B2B tech market is making sales and marketing struggle to differentiate or not sound generic. We see it all the time when someone responds, “it’s our people that makes us different”. What does this really mean? It’s what your competitors say as well. What are you really trying to say? Our job is … Continue reading “Seven points of true differentiation. Find out where yours is!”
Five common scenarios facing sales leads in key accounts. And where Account Based Strategy can help best.
We’ve stepped beyond delivering ABM, because most of it has become about delivering programmatic generic marketing. Instead we’ve focused on genuine one-to-one C-level strategic alignment between major accounts and our clients’ sales leads. In doing so, we’ve identified 5 critical scenarios that are impacting a sales leads ability to retain or grow business with a … Continue reading “Five common scenarios facing sales leads in key accounts. And where Account Based Strategy can help best.”
Merger & acquisition. When unifying a complex story is a must.
KPMG recently reported that merger and acquisition (M&A) has reemerged as a leading growth strategy in the technology sector with deal value surpassing pre-recession levels. Anticipating that economic and market conditions will remain positive in North America, 82% of KPMG survey respondents said they were planning at least one acquisition in 2016; 19% planned … Continue reading “Merger & acquisition. When unifying a complex story is a must.”