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Tag: Propositions

Five common scenarios facing sales leads in key accounts. And where Account Based Strategy can help best.

Five common scenarios facing sales leads in key accounts. And where Account Based Strategy can help best.
Author The CraftPosted on June 6, 2017July 26, 2017Categories Proposition Development, Strategic DifferentiationTags ABM, ABS, Account Based Marketing, Account Based Strategy, positioning, Proposition development, Propositions

We’ve stepped beyond delivering ABM, because most of it has become about delivering programmatic generic marketing. Instead we’ve focused on genuine one-to-one C-level strategic alignment between major accounts and our clients’ sales leads. In doing so, we’ve identified 5 critical scenarios that are impacting a sales leads ability to retain or grow business with a … Continue reading “Five common scenarios facing sales leads in key accounts. And where Account Based Strategy can help best.”

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