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Tag: RFPs

3 simple steps we take in any RFP or ABM situation (however complex)

3 simple steps we take in any RFP or ABM situation (however complex)
Author The CraftPosted on November 3, 2017November 3, 2017Categories Proposition Development, Strategic DifferentiationTags ABM, Account Based Marketing, Account Based Strategy, Manufacturers, positioning, RFPs

If you’re targeting global manufacturers as a technology vendor, there are many challenges they can have that provide important clues to influence your positioning when proposing a solution or approaching target accounts. We can’t explore them all and we could go into much more depth on each of them, but there are 3 simple steps … Continue reading “3 simple steps we take in any RFP or ABM situation (however complex)”

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