Digital Transformation delivers complexity for Sales & Marketing

Four significant forces are coming into play, they are linked, they will impact even the best in sales & marketing.  They demand a different set of expertise and depth of approach to navigate the complexity they create. But, what are they: The rise and impact of Digital Transformation The transfer of IT purchase decision-making into … Continue reading “Digital Transformation delivers complexity for Sales & Marketing”

Attaining a game-changing advantage in sales & marketing

The average marketer is faced with an impossible challenge. How do they do more with less.  But vitally – how do they do it with: the same or less resources than their competitors often using the similar marketing content, channels and tools as everyone else an objective to engage with a widening set of audience … Continue reading “Attaining a game-changing advantage in sales & marketing”

Data is still a “dark issue” for marketing.

Five years ago, after working on over 80 campaigns in a 2-year period with a variety of clients – I came to the belief that clients couldn’t trust their own data.   Since then I think this has continued and is in danger of becoming worse unless we understand why. There are 3 simple answers to … Continue reading “Data is still a “dark issue” for marketing.”