The average marketer is faced with an impossible challenge. How do they do more with less. But vitally – how do they do it with: the same or less resources than their competitors often using the similar marketing content, channels and tools as everyone else an objective to engage with a widening set of audience … Continue reading “Attaining a game-changing advantage in sales & marketing”
Tag: Strategic Differentiation
Digital Transformation delivers complexity for Sales & Marketing
Author Mark Wiseman-SmithPosted on Categories Consultants, Strategic Differentiation, Transformation Four significant forces are coming into play, they are linked, they will impact even the best in sales & marketing. They demand a different set of expertise and depth of approach to navigate the complexity they create. But, what are they: The rise and impact of Digital Transformation The transfer of IT purchase decision-making into … Continue reading “Digital Transformation delivers complexity for Sales & Marketing”
Seven points of true differentiation. Find out where yours is!
A crowded B2B tech market is making sales and marketing struggle to differentiate or not sound generic. We see it all the time when someone responds, “it’s our people that makes us different”. What does this really mean? It’s what your competitors say as well. What are you really trying to say? Our job is … Continue reading “Seven points of true differentiation. Find out where yours is!”
An interview with David Cameron. What could B2B Marketing learn from Brexit?
Like many I watched the Brexit debates, arguments and the headlines. One single thing entered my mind as I watched Cameron and Osborne answer the “LEAVE” challenges: [You can’t articulate your argument can you?] OK – I haven’t interviewed Cameron – but that would be my opening question if I had. REMAIN hadn’t taken the … Continue reading “An interview with David Cameron. What could B2B Marketing learn from Brexit?”
Nailing the “must-win” deal
You submitted your must-win bid and the bid team celebrates. But “what-if”….. What if your competitors were able to do 5% more? And what if that 5% more really did ensure 100% success. In the “must-win” situation, when sales revenue and peoples’ jobs are dependent on the result – the “what if” has to … Continue reading “Nailing the “must-win” deal”
Over 75% fail to get ROI from ABM – Why?
As ABM is adopted as a winning tactic by many in 2016, signs are already indicating that for the majority it won’t deliver the ROI originally expected. Before taking the decision to initiate or continue a ABM program, here’s why the majority are failing: Supplier selection – nearly all marketing agencies now say they deliver … Continue reading “Over 75% fail to get ROI from ABM – Why?”
