Competitive Positioning: a must in today’s hyper competitive technology markets.

Everybody’s talking about personalization. In fact, I’ve just seen it cited as the #1 trend in Forrester’s Top 10 predictions for Business in 2016. Whilst I agree that we all want to be engaged in a relevant, compelling, deeply contextualized way (we are so spoilt these days!), especially as we claim to have so little … Continue reading “Competitive Positioning: a must in today’s hyper competitive technology markets.”

Are B2B decision makers more rational than their consumer counterparts?

Are B2B decision makers more rational than their consumer counterparts? This is a question I have been asked many times recently and one (at face value) for which I have a simple answer. “Yes”. But, if they are more rational than their consumer counterparts the critical questions to ask are “why” and “how does this … Continue reading “Are B2B decision makers more rational than their consumer counterparts?”

Wearable technology. It’s set to change business comms forever.

The launch of the new Apple Watch will change mobile consumption and behaviour forever. This in turn will impact directly and on the way businesses must communicate with customers and the workforce, forever. Two bold statements, but if successful, the new ‘flagship’ for wearable technology will transform the way we consume and interact with information … Continue reading “Wearable technology. It’s set to change business comms forever.”