Crafted thoughts.

Change management, competitive positioning and market engagement for the B2B tech sector.

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An interview with David Cameron. What can B2B Marketing learn from Brexit?

Like many I watched the Brexit debates, arguments and the headlines.  One single thing entered my mind as I watched Cameron and Osborne answer the “LEAVE” challenges: [You can’t articulate your argument can you?] OK – I haven’t interviewed Cameron – but that would be my opening question if I had. REMAIN hadn’t taken the … Continue reading An interview with David Cameron. What can B2B Marketing learn from Brexit?

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DON’T PANIC: In a time of tech-driven transformation, don’t get hung up on the tech

Technological evolution is driving everyone, within almost every sort of organisation, to analyse and re-analyse every ‘known’ about their worlds. But a lot of this analysis and re-imagining is actually panic. Panic that we don’t really get it. Panic that this might be the one thing we need to get. Panic as we sense Digital Darwinism … Continue reading DON’T PANIC: In a time of tech-driven transformation, don’t get hung up on the tech

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No kings in a complex world: the quest for the ‘one thing to focus on’ can be misleading

A couple of weeks ago I made a little comment on a post on LinkedIn which got me pondering about the nature of content, which led into a mild internal rant about the nature of information and the nature of complexity and decisions. The tendency to state that something is ‘king’ is endemic in business conversations, … Continue reading No kings in a complex world: the quest for the ‘one thing to focus on’ can be misleading

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Category shift the C-Suite: time to reconsider the basics?

Often the biggest important change we need to make relates to something basic. Something nobody thought was part of the problem. But because the basic thing is…well, so basic, it’s easy to leave it out of our consideration set – meaning that qualitative change is hard to achieve. So it’s interesting (to me, anyway) to think … Continue reading Category shift the C-Suite: time to reconsider the basics?

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Merger & acquisition. When unifying a complex story is a must.

KPMG recently reported that merger and acquisition (M&A) has reemerged as a leading growth strategy in the technology sector with deal value surpassing pre-recession levels.   Anticipating that economic and market conditions will remain positive in North America, 82% of KPMG survey respondents said they were planning at least one acquisition in 2016; 19% planned … Continue reading Merger & acquisition. When unifying a complex story is a must.