The Craft – Strategic Differentiation Consulting Services

You. Above and beyond the competition.

We’re The Craft. We work with leading business technology brands differentiating them and their propositions. We want to help you to make your competitors less relevant.

Read more

How can we differentiate you?

Align your business strategy to your customer Align your business strategy, value, and vision to real customer needs – so you’re always at the heart of the sales conversation.
Change how you’re defined and perceived Change how you’re defined and perceived – so you can take ownership of the market you operate in and make your competition less relevant.
Connect your story with that of other business leaders Connect your story with that of other business leaders – so you’re seen as a valuable partner working towards a common goal rather than just a supplier.
Make your story permanently true Make your story permanently true – so you’re in control whatever market changes occur.

The services we provide.

We provide a modular approach enabling our clients to control and build the solution that suits them best – from strategy to execution.

Service 1

Competitive positioning

Engineering a truly differentiated position in the marketplace to inspire a new kind of value-led buyer conversation.
Service 2

Sales enablement

Building the core sales tools that enable sales to self-educate and have core selling tools to-hand.
Service 3

C & D-level engagement

Defining, theme setting and delivering high-impact engagements to C-D level stakeholders to shift perception.

This is how B2B is meant to be. The Craft is part of ABM innovator Agent3, which brings together experts from Agent3, This Machine and The Craft Consulting to create a compelling end-to-end ABM capability. Using proprietary solutions and brainpower The Craft Consulting pin-points your strategic market differentiation and competitive positioning, This Machine creates emotive storytelling and brand marketing and Agent3 is the powerhouse delivering insight-driven Account Based Marketing Programs at scale to your accounts. Working in our different specialisms together we can differentiate, shape and engage accounts within campaigns in ways that help our clients to win, retain and expand business in their accounts.

Click here to see what’s up at

Successes we’ve achieved with others.

If you think we're talking your language, then here's where you can learn more about our Craft in action.

Ark - Delivering business without compromise.

Creating a clear differentiation between Ark and their competitors.

Read more

The transatlantic proposition success.

Taking on the European retail market and winning.

Read more

The competition-topping partnership.

Combining market-leading capabilities to launch an enterprise mobility proposition like no other.

Read more

The market-leading sales uplift.

Strategic positioning of greenfield technology portfolio capabilities steals a march in a competitive marketplace.

Read more

The game-changing rebrand.

B2B to mass-market B2C proposition shift inspires global expansion and investment openings.

Read more

The positioning that generated £10m pipeline.

Shifts focus from simple experience to strategic engagement, to capitalize on technology edge.

Read more

The controlled, accelerated growth path.

With a differentiated corporate brand strategy as its guiding principle.

Read more

Disrupting and dislodging competitor grip.

Turning the market on its head with a citizen-centric approach to city infrastructure technology.

Read more

Delivering a formidable market proposition.

Competitively positioning an end-to-end technology approach to Enterprise Mobility.

Read more

Our clients.

  • Atos
  • Oracle
  • Cisco
  • Verint
  • ServiceNow
  • Salesforce
  • Dimension Data
  • Logicalis
  • Civica
  • Citrix
  • Cryptomage
  • Luxoft
  • Computacenter
  • Hitachi Consulting
  • BAE

The way we think.

Our insight comes in many forms to help you drive successful change to the heart of your business. It's always backed up by experience, depth of knowledge, and critical assessment. Here's some examples of how we think.

Get in touch.

If we've piqued your interest to truly differentiate your business, solve your challenges, and boost your results, feel free to get in touch by email, on the phone, or by filling out the form below.
Telephone: +44 20 8152 7805