The Craft Consulting

You. Above and beyond the competition.

We’re The Craft. We work with leading business technology brands differentiating them and their propositions. We want to help you to make your competitors less relevant.

Align your business strategy to your customer

Align your business strategy, value, and vision to real customer needs – so you’re always at the heart of the sales conversation.

Change how you’re defined and perceived – so you can take ownership of the market you operate in and make your competition less relevant.

Connect your story with that of other business leaders – so you’re seen as a valuable partner working towards a common goal rather than just a supplier.

Make your story permanently true – so you’re in control whatever market changes occur.

The services we provide.

We provide a modular approach enabling our clients to control and build the solution that suits them best – from strategy to execution.

Competitive positioning

Engineering a truly differentiated position in the marketplace to inspire a new kind of value-led buyer conversation.

Sales enablement

Building the core sales tools that enable sales to self-educate and have core selling tools to-hand.

C & D-level engagement

Defining, theme setting and delivering high-impact engagements to C-D level stakeholders to shift perception.

This is how B2B is meant to be. The Craft is part of ABM innovator Agent3, which brings together experts from Agent3, This Machine and The Craft Consulting to create a compelling end-to-end ABM capability. Using proprietary solutions and brainpower The Craft Consulting pin-points your strategic market differentiation and competitive positioning, This Machine creates emotive storytelling and brand marketing and Agent3 is the powerhouse delivering insight-driven Account Based Marketing Programs at scale to your accounts. Working in our different specialisms together we can differentiate, shape and engage accounts within campaigns in ways that help our clients to win, retain and expand business in their accounts.

Click here to see what’s up at Agent3.com.

Successes we’ve achieved with others.

If you think we're talking your language, then here's where you can learn more about our Craft in action.

Ark - Delivering business without compromise.

Creating a clear differentiation between Ark and their competitors.

The transatlantic proposition success.

Taking on the European retail market and winning.

The competition-topping partnership.

Combining market-leading capabilities to launch an enterprise mobility proposition like no other.

The market-leading sales uplift.

Strategic positioning of greenfield technology portfolio capabilities steals a march in a competitive marketplace.

The game-changing rebrand.

B2B to mass-market B2C proposition shift inspires global expansion and investment openings.

The positioning that generated £10m pipeline.

Shifts focus from simple experience to strategic engagement, to capitalize on technology edge.

The controlled, accelerated growth path.

With a differentiated corporate brand strategy as its guiding principle.

Disrupting and dislodging competitor grip.

Turning the market on its head with a citizen-centric approach to city infrastructure technology.

Delivering a formidable market proposition.

Competitively positioning an end-to-end technology approach to Enterprise Mobility.

Atos
Oracle
Cisco
Verint
ServiceNow
Salesforce
Dimension Data
Logicalis
Civica
Citrix
Cryptomage
Luxoft
Computacenter
Hitachi Consulting
BAE

The Craft has been able to crack how we talk about this solution in a matter of weeks. We have been trying to do this for the past five months on our own. Impressive work.

Global Marketing Director, Major Service Provider

This is the best piece of work I’ve seen by an agency in the last six years since I joined the company. The Craft is the first to grasp what we really want to say and convey it to the market.

Regional Sales Director, Global Products Manufacturer

Our traditional ABM approach was losing traction; we were talking about our solution, not the client challenges. The Craft brought tough and robust clarity to all stakeholders.

Head of ABM Marketing, Large Systems Integrator

This project is a significant achievement. We were facing a failing situation when The Craft came in, understood our market, our solutions, and connected our thinking to differentiate us.

Senior Vice President, Global IT Consulting

Who we are.

The Craft has been set up deliberately from day one to be different.

You’ll find we don’t rush to big idea or creative for a solution – our approach is analytical and robust, which sets a framework in place for stronger creativity and engagement. Our approach is specifically designed to re-engineer the way sales leads and marketing can engage both IT and business-leaders and sell a wider proposition set from day one. Our consultants are experts in creating differentiation work across complex technology and related sectors.

Mark

Managing Director

Mark has exceptional talent for unearthing the detailed insight that can be the game-changing factor to build a winning competitive position upon. He is robust and analytical ensuring that every piece of insight is understood, interpreted and constructed to be used to the ultimate advantage in a technical and creative way.

Nat

Strategy Director

Nat has intense intelligence that is applied to highly complex situations to bring swift logic and clarity. He is skilled in his ability to see complex propositions and devise incision points to enable sales to engage an opportunity on a single point while leverage the fast moving ground beneath them.

Marc

Strategy Director

More information to follow.

Kate

Principal Consultant

Kate has the tenacity and experience that is required to transfer rapidly from strategy to execution. She is agile and responsive – to enable the speedy and precise creation of go-to-market sales enablement tools and lead the implementation of buyer enablement programs.

Lottie

Client Performance Director

More information to follow.

Alexandra

Consultant

More information to follow.

Aimee

Account Director

More information to follow.

Gareth

Head of Strategic Writing

Gareth has the innate ability to interpret real challenges and define exactly how they can be overcome. He is able to provide great clarity and define the most efficient and effective route to the solution working with the right expert at the right time to deliver the result.

Shaun

Strategic Writer

More information to follow.

Ronnie

Head of Design

Ronnie has a logic and awareness of the business thinking to question everything from every viewpoint. He is experienced in understanding how audiences will perceive a position and the implications it may have to ensure it is right from all angles and market ready.

Tasha

Art Director

Tasha has a creative way of thinking and bringing concepts to life with impactful and meaningful imagery and design skills whatever the medium. She is able to design high impact board level pieces and complex assets with equal weighting, which enables stories to be told from central idea to complex sales message.

Gilbert, Cheddar and Wilson

The Office Dogs

More information to follow.

The way we think.

Our insight comes in many forms to help you drive successful change to the heart of your business. It's always backed up by experience, depth of knowledge, and critical assessment. Here's some examples of how we think.

Get in touch.

If we’ve piqued your interest to truly differentiate your business, solve your challenges, and boost your results, feel free to get in touch by email or on the phone.

Mark Wiseman-Smith
Business Strategy Director
mwisemansmith@thecraft.consulting
Telephone: +44 (0) 7555 093903

Strategic Differentiation Consulting Services

The Craft – Strategic Differentiation Consulting Services

You. Above and beyond the competition.

We’re The Craft. We work with leading business technology brands differentiating them and their propositions. We want to help you to make your competitors less relevant.

How can we differentiate you?