You. Above and beyond the competition.
We’re The Craft. We work with leading business technology brands differentiating them and their propositions. We want to help you to make your competitors less relevant.
Read moreHow can we differentiate you?
Align your business strategy, value, and vision to real customer needs – so you’re always at the heart of the sales conversation.
Change how you’re defined and perceived – so you can take ownership of the market you operate in and make your competition less relevant.
Connect your story with that of other business leaders – so you’re seen as a valuable partner working towards a common goal rather than just a supplier.
Make your story permanently true – so you’re in control whatever market changes occur.
The services we provide.
We provide a modular approach enabling our clients to control and build the solution that suits them best – from strategy to execution.
Competitive positioning
Engineering a truly differentiated position in the marketplace to inspire a new kind of value-led buyer conversation.
Sales enablement
Building the core sales tools that enable sales to self-educate and have core selling tools to-hand.
Strategic in-market engagement
Defining, theme setting and delivering high-impact engagements to C-D level stakeholders to shift perception.
This is how B2B is meant to be. The Craft is part of ABM innovator Agent3, which brings together experts from Agent3, This Machine and The Craft Consulting to create a compelling end-to-end ABM capability. Using proprietary solutions and brainpower The Craft Consulting pin-points your strategic market differentiation and competitive positioning, This Machine creates emotive storytelling and brand marketing and Agent3 is the powerhouse delivering insight-driven Account Based Marketing Programs at scale to your accounts. Working in our different specialisms together we can differentiate, shape and engage accounts within campaigns in ways that help our clients to win, retain and expand business in their accounts.
Click here to see what’s up at Agent3.com.
Successes we’ve achieved with others.
If you think we're talking your language, then here's where you can learn more about our Craft in action.
Ark - Delivering business without compromise
Creating a clear differentiation between Ark and their competitors.
The transatlantic proposition success.
Taking on the European retail market and winning.
The competition-topping partnership.
Combining market-leading capabilities to launch an enterprise mobility proposition like no other.
The market-leading sales uplift.
Strategic positioning of greenfield technology portfolio capabilities steals a march in a competitive marketplace.
The game-changing rebrand.
B2B to mass-market B2C proposition shift inspires global expansion and investment openings.
The positioning that generated £10m pipeline.
Shifts focus from simple experience to strategic engagement, to capitalize on technology edge.
The controlled, accelerated growth path.
With a differentiated corporate brand strategy as its guiding principle.
Disrupting and dislodging competitor grip.
Turning the market on its head with a citizen-centric approach to city infrastructure technology.
Delivering a formidable market proposition.
Competitively positioning an end-to-end technology approach to Enterprise Mobility.
Our clients.
- Atos
- Cisco
- Verint
- Deep3
- ServiceNow
- Salesforce
- Dimension Data
- Logicalis
- Ark
- Civica
- Oracle
- Citrix
- Cryptomage
- Luxoft
- Computacenter
- Hitachi Consulting
- BAE
The Craft has been able to crack how we talk about this solution in a matter of weeks. We have been trying to do this for the past five months on our own. Impressive work.Global Marketing Director, Major Service Provider
This is the best piece of work I’ve seen by an agency in the last six years since I joined the company. The Craft is the first to grasp what we really want to say and convey it to the market.Regional Sales Director, Global Products Manufacturer
Our traditional ABM approach was losing traction; we were talking about our solution, not the client challenges. The Craft brought tough and robust clarity to all stakeholders.Head of ABM Marketing, Large Systems Integrator
This project is a significant achievement. We were facing a failing situation when The Craft came in, understood our market, our solutions, and connected our thinking to differentiate us.Senior Vice President, Global IT Consulting
Who we are.
The Craft has been set up deliberately from day one to be different.
You’ll find we don’t rush to big idea or creative for a solution – our approach is analytical and robust, which sets a framework in place for stronger creativity and engagement. Our approach is specifically designed to re-engineer the way sales leads and marketing can engage both IT and business-leaders and sell a wider proposition set from day one.
Our consultants are experts in creating differentiation work across complex technology and related sectors.
The way we think.
Our insight comes in many forms to help you drive successful change to the heart of your business. It's always backed up by experience, depth of knowledge, and critical assessment. Here's some examples of how we think.
Get in touch.
If we’ve piqued your interest to truly differentiate your business, solve your challenges, and boost your results, feel free to get in touch by email or on the phone.
Mark Wiseman-Smith
Business Strategy Director
mwisemansmith@thecraft.consulting
Telephone: +44 (0) 7555 093903
