You. Above and beyond the competition.
We’re The Craft. We work with leading business technology brands differentiating them and their propositions. We want to help you to make your competitors less relevant.Read more
How can we differentiate you?
The services we provide.
We provide a modular approach enabling our clients to control and build the solution that suits them best – from strategy to execution.
Competitive positioningEngineering a truly differentiated position in the marketplace to inspire a new kind of value-led buyer conversation.
Sales enablementBuilding the core sales tools that enable sales to self-educate and have core selling tools to-hand.
C & D-level engagementDefining, theme setting and delivering high-impact engagements to C-D level stakeholders to shift perception.
This is how B2B is meant to be. The Craft is part of ABM innovator Agent3, which brings together experts from Agent3, This Machine and The Craft Consulting to create a compelling end-to-end ABM capability. Using proprietary solutions and brainpower The Craft Consulting pin-points your strategic market differentiation and competitive positioning, This Machine creates emotive storytelling and brand marketing and Agent3 is the powerhouse delivering insight-driven Account Based Marketing Programs at scale to your accounts. Working in our different specialisms together we can differentiate, shape and engage accounts within campaigns in ways that help our clients to win, retain and expand business in their accounts.
Click here to see what’s up at Agent3.com.
Successes we’ve achieved with others.
If you think we're talking your language, then here's where you can learn more about our Craft in action.
Ark - Delivering business without compromise.
Creating a clear differentiation between Ark and their competitors.Read more
The transatlantic proposition success.
Taking on the European retail market and winning.Read more
The competition-topping partnership.
Combining market-leading capabilities to launch an enterprise mobility proposition like no other.Read more
The market-leading sales uplift.
Strategic positioning of greenfield technology portfolio capabilities steals a march in a competitive marketplace.Read more
The game-changing rebrand.
B2B to mass-market B2C proposition shift inspires global expansion and investment openings.Read more
The positioning that generated £10m pipeline.
Shifts focus from simple experience to strategic engagement, to capitalize on technology edge.Read more
The controlled, accelerated growth path.
With a differentiated corporate brand strategy as its guiding principle.Read more
Disrupting and dislodging competitor grip.
Turning the market on its head with a citizen-centric approach to city infrastructure technology.Read more
Delivering a formidable market proposition.
Competitively positioning an end-to-end technology approach to Enterprise Mobility.Read more
- Dimension Data
- Hitachi Consulting
The way we think.
Our insight comes in many forms to help you drive successful change to the heart of your business. It's always backed up by experience, depth of knowledge, and critical assessment. Here's some examples of how we think.
Get in touch.
If we’ve piqued your interest to truly differentiate your business, solve your challenges, and boost your results, feel free to get in touch by email or on the phone.
Business Strategy Director
Telephone: +44 (0) 7555 093903