The Craft – Strategic Differentiation Consulting Services

You. Above and beyond the competition.

We’re The Craft. We work with leading business technology brands differentiating them and their propositions. We want to help you to make your competitors less relevant.

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How can we differentiate you?

Align your business strategy to your customer

Align your business strategy, value, and vision to real customer needs – so you’re always at the heart of the sales conversation.

Change how you’re defined and perceived

Change how you’re defined and perceived – so you can take ownership of the market you operate in and make your competition less relevant.

Connect your story with that of other business leaders

Connect your story with that of other business leaders – so you’re seen as a valuable partner working towards a common goal rather than just a supplier.

Make your story permanently true

Make your story permanently true – so you’re in control whatever market changes occur.

The services we provide.

We provide a modular approach enabling our clients to control and build the solution that suits them best – from strategy to execution.

Service 1

Competitive positioning

Engineering a truly differentiated position in the marketplace to inspire a new kind of value-led buyer conversation.

Service 2

Sales enablement

Building the core sales tools that enable sales to self-educate and have core selling tools to-hand.

Service 3

C & D-level engagement

Defining, theme setting and delivering high-impact engagements to C-D level stakeholders to shift perception.

This is how B2B is meant to be. The Craft is part of ABM innovator Agent3, which brings together experts from Agent3, This Machine and The Craft Consulting to create a compelling end-to-end ABM capability. Using proprietary solutions and brainpower The Craft Consulting pin-points your strategic market differentiation and competitive positioning, This Machine creates emotive storytelling and brand marketing and Agent3 is the powerhouse delivering insight-driven Account Based Marketing Programs at scale to your accounts. Working in our different specialisms together we can differentiate, shape and engage accounts within campaigns in ways that help our clients to win, retain and expand business in their accounts.

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Our clients.

  • Atos
  • Cisco
  • Verint
  • Deep3
  • ServiceNow
  • Salesforce
  • Dimension Data
  • Logicalis
  • Ark
  • Civica
  • Oracle
  • Citrix
  • Cryptomage
  • Luxoft
  • Computacenter
  • Hitachi Consulting
  • BAE

Who we are.

The Craft has been set up deliberately from day one to be different.

You’ll find we don’t rush to big idea or creative for a solution – our approach is analytical and robust, which sets a framework in place for stronger creativity and engagement. Our approach is specifically designed to re-engineer the way sales leads and marketing can engage both IT and business-leaders and sell a wider proposition set from day one.

Our consultants are experts in creating differentiation work across complex technology and related sectors.

The way we think.

Our insight comes in many forms to help you drive successful change to the heart of your business. It's always backed up by experience, depth of knowledge, and critical assessment. Here's some examples of how we think.

Get in touch.

If we’ve piqued your interest to truly differentiate your business, solve your challenges, and boost your results, feel free to get in touch by email or on the phone.

Mark Wiseman-Smith
Business Strategy Director
Telephone: +44 (0) 7555 093903