Crafted Thoughts Blog

Building a compelling proposition around digital transformation.

We’ve recently considered the following questions in relation to Digital Transformation. Click on the link the review our previous posts. What does transformation mean? How is transformation being implemented by businesses? Where have businesses reached on the digital transformation journey? By thinking about these three questions as a collective, we’ve developed some acid test points … Continue reading “Building a compelling proposition around digital transformation.”

Where have businesses reached on the digital transformation journey?

Not all organisations are in the same position on the journey towards a fully transformed digital state. As you’d expect, the question of where businesses are on the digital transformation journey is a very mixed picture: Many are aware of digital transformation, but haven’t pursued what to do about it. Some have adopted digital as … Continue reading “Where have businesses reached on the digital transformation journey?”

How are businesses implementing digital transformation?

Understanding where your enterprise customers and target accounts are placed along their unique journey of digital transformation can give considerable advantage when used to tailor your message and become more relevant than the competition. Usually, transformation is led by the C-suite with IT supporting their digital ambitions. This means digital transformation and the ideas of … Continue reading “How are businesses implementing digital transformation?”

3 common challenges manufacturers face that IT vendors often overlook

Putting yourself in the position of your customers to truly understand their challenges is key to planning how to engage them. Without this perspective, opportunities to adjust or correct the approach can easily be missed. Here are three challenges that global manufacturers commonly face that their existing and would-be suppliers regularly overlook: Challenge 1: Protection … Continue reading “3 common challenges manufacturers face that IT vendors often overlook”

Digital transformation: What does transformation mean?

Transformation infers an “end-point” transforming from one form to another like a caterpillar turning into a chrysalis and emerging as a butterfly – a fundamental transformation of structure, purpose and raison d’etre. We can’t think of one organization that has done that yet or will do at such a fundamental level. In financial services, digital … Continue reading “Digital transformation: What does transformation mean?”