Combining essential partner components to deliver a formidable market proposition

Competitively positioning an end-to-end technology approach to Enterprise Mobility in the highly charged EMEA market.

Mobility Reimagined was developed by The Craft to intelligently combine and position Dimension Data (end-to-end solution delivery), Citrix (software & interface technology) and Cisco (hardware & network solutions) into one cohesive, powerful and simple business proposition.

Delivered via a competitive positioning framework, supported by a business messaging matrix and set of sales and marketing enablement assets, the positioning has proved a great success.

A fully aligned channel partner sales and marketing function was enabled to engage and influence senior customer stakeholders across the complex buying cycle, communicating key business outcomes the solution delivers; clearly, simply and effectively to deliver significant sales uplift.

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