1:few ABM for Citrix which drove growth across 33 priority accounts

Challenge

Citrix is full of ambition. It wants to transform the way people work, reimagining the employee experience by increasing productivity and engagement through its intelligent workspace platform. Citrix needed to scale up the way it worked with 30+ of its most fertile accounts across 4 vertical sectors. It needed a single theme that would produce engaging content, without having to create something new for each of them individually. While ambitious in promise, however, its ‘transformation of work’ message was somewhat ubiquitous - far from ideal fodder for a laser sharp ABM program to differentiate Citrix and engage an audience with its compelling narrative.