A proven specialism that helps our clients win
Buying decisions are increasingly self-guided, buying groups have grown in size and complexity, demographic changes and preferences challenge and spend is under greater scrutiny. To succeed, it is critical to engage with relevance and authenticity throughout the buying journey, which requires a proven, thought-through approach, grounded in insight.
By combining a proven framework and our specialist teams, we deliver both end to end executive engagement programs and point consultancy and solutions, helping organizations stand up executive engagement programs or extend and refine existing programs.
A proven framework that helps you navigate executive engagement
Our proven executive engagement framework helps structure and deliver stand-out programs based on insight.
Common question we help answer, include:
- How do I understand my target executive audience and know what they are interested in, challenged by or focused on?
- How can we deepen relationships with existing accounts and expand?
- How can we anticipate and respond to the needs of the executives of tomorrow?
- How can we make sure we’re front of mind during the entirety of the decision-making journey?
- How can I better equip the sales teams with actionable insight, messaging and content to engage executives when they do get face time?
- How can we help to influence senior decision-maker perception of our brand / product?
- How do I map at scale, target executives to all the potential engagement opportunities my programme offers - events, sponsorships etc.?
Helping Adobe power C-suite engagement and understanding
How could Adobe identify the topics, themes and issues directly relevant to the specific executives in question then use this insight to inform and steer all of its content? Answer: Leverage Agent3’s Executive Engagement program strategy. Learn more about it in our customer story.
Solution
Executive insight to inform your strategy
Achieve brand engagement at significant scale and value across the web
Successful executive engagement hinges on having a deep understanding of the target audience to ensure subsequent content and conversations are relevant and impactful. Insight drives this understanding with a scientific report of your audience’s priorities, pain points and preferences. Social executive intent helps understand buying triggers which inform your program strategy and optimize outreach.
Key features
Stakeholder ID
Executive intent data
Executive & Account profiling
Insight dashboards
Solution
Strategy for structured engagement
Achieve brand engagement at significant scale and value across the web
The goals haven’t changed - demonstrating trust, collaboration and innovation, deepening relationships and growing value. But successfully engaging executives who are also being targeted by your competitors isn’t easy.
Insights gathered should directly inform a structured plan of executive engagement across key themes, messaging, tactics, channels and importantly the key executive players on your side for peer-to-peer engagement.
Key features
Value proposition development
Content strategy
Theme identification
Executive journey mapping
Solution
Differentiated messaging that cuts through the noise
Achieve brand engagement at significant scale and value across the web
Robust and personalized messaging development will show that you understand the specific issues and opportunities executives are facing - whilst illustrating best practice examples, and clearly communicating how your offer aligns.
Deep personalisation at some scale can be achieved by identifying your broader value proposition and adjusting the elevator pitch to closely answer the needs of specific executives or executive groups.
Key features
Tailored messaging
Journey messaging
Event narratives
More than a game: insight-driven, creative campaign to engage key stakeholders
LinkedIn needed to persuade one of the world’s biggest gaming brands that its platform stretches beyond B2B audiences and establish its credibility as a place for gamers, too. Read more to find out how our high spec direct mail concept showcased the power of direct mail to reach key execs and landed the deal for LinkedIn!
Solution
Exec-centric sales enablement for strategic conversations
Achieve brand engagement at significant scale and value across the web
When it comes down to it, impactful targeting tactics must translate into clear, collaborative conversations that show value aligned directly to executive need. Equip your key executive sponsors and sales team with easy-to-digest messaging, personalized meeting content and support to navigate the critical conversations.
From executive sales presentations to role-specific conversations guides and battlecards, elevate what might have been a product-focused conversation into a strategic, customer-centric conversation around the individual’s needs, challenges and why you are the right partner to work with.
Key features
1:1 account focus
Sales tools
Meeting support
Social selling
Solution
High-impact content and experiences
Achieve brand engagement at significant scale and value across the web
Bringing together powerful insight, a clear strategy and differentiated messaging to power content, experiences and communications that elevate your offer in the minds of executives. Whether this is top-of-funnel content that makes your brand visible at the start of the buying journey, striking direct mail that forces your target to take notice, or highly personalized interactive experiences. Make your offer irresistible and your competition irrelevant.
Key features
Interactive experiences
Personalised content at scale
Digital and physical
Gifting
Solution
Building, sharing, collaborating: the peer network
Achieve brand engagement at significant scale and value across the web
The exchange of information between peers remains important for executives. But in the digital age, this exchange happens over social networks, with peers they likely haven’t met. Engaging with peer networks requires you to identify the community of executives, target with relevant messaging and content through online and events, share unique perspectives on market and emerging issues, and foster a safe (online and offline) space of collaboration.
We have proven experience in supporting these peer-to-peer narratives - through thought leadership content and social selling programmes, roundtable discussion and webinars, executive briefing center narratives, networking event narratives and content.
Key features
Event theming and content
Thought leadership
Community building
Advisory boards
