An integrated demand gen solution to generate higher quality leads, ready to be converted into real pipeline
Our B2B calling agents are experienced in engaging with your prospects at all levels of interest, from presenting your offer to delivering qualified, sales-ready appointments to help accelerate your pipeline. We’ll recommend the best strategy for engaging your accounts, selecting the necessary demand gen approaches from across our portfolio to drive the highest ROI and achieve the best value for your budget.
Built on ten years of outbound prospect engagement experience and activated by our telemarketing, content syndication, social and display teams, our prospect engagement solutions scale and integrate to deliver account insight, brand recall, marketable data, qualified leads (BANT and BANT+) and appointment setting.
Demand Gen One is ideal for brands that want to achieve maximum engagement with their target audience and optimal ROI at all points in the buyer journey.
In-house led telemarketing
Access to UK-based calling agents helps land a tailored and personal touch with your target prospects. Forge deeper connections through tele-engagement.
Marketing and sales ready
High rates of brand recall and extensive data validation provide the confidence your leads are ready to engage.
Predicted outcome ranges
Our solution architects will work with you to match your offer and audience to predicted outcomes and optimize for maximum ROI once live.
Flexible responsive solution
From generating more pipeline to booking appointments with key stakeholders; we can respond to what your target accounts are telling us to maximize impact.
Deep insight through phone engagement
Our agents will capture the rich insight on your accounts and prospects - only possible through person-to-person calling.
Demand Gen One bridges the gap between priority accounts and actionable leads
Uncover high quality leads quickly
Our specialist agents will engage your target audience and hand over qualified leads for your SDRs to engage. We’ll work through your list until we meet your lead quota.
Impact across your pipeline
Capturing the full range of responses and interest within and across your target accounts. Demand Gen One delivers intelligent prospecting with tangible insight, empowering you to maximize the opportunities in your most valuable prospects.
How Demand Gen One works
We operate a proven, efficient process to take your campaign from brief to delivery in as short a space of time as possible. We’ll get Demand Gen One live and delivering leads for you in as little as 3 days.
1. Share your program goals and audience data
With our simple briefing process, share the following and we’ll get started:
- Details of your offer
- Available content
- Conversion goals
- Target Account List (TAL) - or let us generate one from your ICP
- Confirm who we’ll be working with on your team (e.g. SDRs, marketing automation teams)
We’ll then review the information to ensure we’re primed to deliver a suitable plan and achieve the ROI you expect.
2. We’ll predict outcome ranges and share CPLs
Our solution architects will work with you to match your offer and audience to predicted outcomes. Once live, we’ll refine this further to ensure we meet the expected target.
We’ll tell you an accurate CPL for appointments, BANT+, BANT, HQL or marketable data sets to manage your budget and ensure you get the most value from Demand Gen One.
3. We create the structured conversation guidance and campaign materials
We review your campaign content and solution proposition to develop a draft script for your review and approval along with the key talking and data collection points. Our experienced agents use the script to form their own structured conversation to deeply engage prospects and achieve optimal results, while ensuring that your brand exposure and your key talking and data collection points are covered.
4. Review placements and launch
We’ll confirm the channels and placement your brand will be promoted on while simultaneously setting up any integrations to make the lead handover process as slick as possible.
We’ll launch your program, typically within a few days, and will start to deliver leads through to your teams.
