Forbidden Technologies redefines brand

The game-changing rebrand.

B2B to mass-market B2C proposition shift inspires global expansion and investment openings.

Creating a seismic shift from a purely B2B proposition to a mass-market consumer proposition, delivering new investor opportunities.

Broadcast media is one of the most influential, high profile and lucrative industries in the world. The Craft helped Forbidden Technologies to take a leadership position in this extremely complex and challenging environment. We re-architected the brand, by promoting Forbidden, the lesser-known corporate brand, to sit atop all product brands, ensuring it was seen in, and spoke to, the media world rather than the technology audience only.

We ensured the true value of Forbidden products were seen by the mass consumer audience who would value them and desire them most – creating global expansion, new investor opportunities and meeting shareholder commitments.

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