The positioning that generated £10m pipeline.
Shifts focus from simple experience to strategic engagement, to capitalize on technology edge.
The acquisition of KANA Software by Verint provided the new business with a comprehensive, competitive strength in market. Verint now provides a single, holistic view of the customer through expert technology that interprets and intelligently uses big data. It helps clients optimize customer profiling, enabling them to manage and enrich interactions with customers better than any competing offer in the market.
In October 2014, we created a primary challenge to the market to make businesses think again: "Don’t just deliver experiences. Engage." This bold approach made an immediate impression, contributing to global growth by generating significant new commercial opportunities with key business buyers and ensuring cut-though clarity with analysts and media worldwide.
This is our Craft in action. To access further information, please contact mwisemansmith@thecraft.consulting.
