Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

Brands

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Building Agent3: Three ‘scale up’ lessons from the front line

Building Agent3: Three ‘scale up’ lessons from the front line

Clive Armitage

February 07, 2020

Agent3 and The Craft; combining to deliver best in class Account Based Marketing, end to end

Blog • Clive Armitage

Agent3 and The Craft; combining to deliver best in class Account Based Marketing, end to end

As well as an obvious cultural fit, the commercial alignment between Agent3 and The Craft was very quickly obvious to us as we began to get to know...

“And our (customer satisfaction) survey says…”

Blog • Paul Mackender

“And our (customer satisfaction) survey says…”

When we first started Agent3, we had a single defining principle: always hire the best people we could find. In turn, we’d provide great career...

How are businesses implementing digital transformation?

Blog

How are businesses implementing digital transformation?

Understanding where your enterprise customers and target accounts are placed along their unique journey of digital transformation can give...

Digital transformation: What does transformation mean?

Blog

Digital transformation: What does transformation mean?

Transformation infers an “end-point” transforming from one form to another like a caterpillar turning into a chrysalis and emerging as a...

ABM in Asia – The Partnerships, People and Platforms

Blog • Roger Marshall

ABM in Asia – The Partnerships, People and Platforms

We should consider the role of ABM as a new way of linking sales and marketing teams, merging corporate and agency roles to deliver commercial...

2020 is almost upon us – what’s the future for ABM?

Blog • Clive Armitage

2020 is almost upon us – what’s the future for ABM?

Listening last night to some of the amazing ABM campaigns that have been delivered into the market, for a variety of B2B brands, I'm confident that...

SoSell on the “Sales Tools” podcast [FOR REDIRECT]

Blog • Dan Sands

SoSell on the “Sales Tools” podcast [FOR REDIRECT]

Paul Mendoza, host of the Sales Tools Podcast (and creator of SigParser) recently invited me and my colleague David Salmon, (the man...

The Agent3 2019 Offsite

Blog • Lauren Reid

The Agent3 2019 Offsite

We can’t progress by standing still. Pardon the cliche, but in an agency it can be tricky to find the headspace to reflect on certain processes,...

Why you should never underestimate the power of influencers

Blog • Marianne Marfleet

Why you should never underestimate the power of influencers

60 percent of Millennials avoid contacting potential suppliers in the middle of the purchase process, because they need time to do their own...

Account Selection: take your finger out of the air, and take an insight led approach

Blog • Marianne Marfleet

Account Selection: take your finger out of the air, and take an insight led approach

ABM is a complex process, heavily rooted in gaining in depth insights using data and analytics, and drawing from sales experience and relationships...