Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

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ITSMA + Agent3

ITSMA + Agent3

Paul Mackender

June 24, 2019

3 things to look out for when appointing your first ABM AOR

Blog • Clive Armitage

3 things to look out for when appointing your first ABM AOR

Even though ABM is maturing fast and people are starting to recognise what good looks like…, I have still yet to see a single brief for an ABM...

Does Size Matter?

Blog • Liam Jacklin

Does Size Matter?

This week, at the ITSMA’s ABM Summit in London, we’ll be talking about how we’re helping large complex organisations make the most of the...

Introducing Creative that Converts

Blog • Clive Armitage

Introducing Creative that Converts

The launch of This Machine will provide a unique proposition to enterprise clients: high-quality creative, based on target customer data and intent,...

Why today’s Social Selling is more like Anti-Social Selling

Blog • David Salmon

Why today’s Social Selling is more like Anti-Social Selling

We’ve all been in social situations where we have got stuck with the classic ‘bore’ – you know, the individual who loves the sound of their...

Upcoming BT Business and Agent3 webinar: sales and marketing alignment in ABM

Blog • Rob Holmes

Upcoming BT Business and Agent3 webinar: sales and marketing alignment in ABM

It’s often said that achieving sales and marketing alignment is nirvana. In fact, that’s the very topic we’ll be discussing in an upcoming...

Agent3 at the AWS Summit London 2019

Blog • Tom Rae

Agent3 at the AWS Summit London 2019

Throughout the Keynote there was an ongoing focus on the "Fourth Industrial Revolution" and with it the benefits that Artificial Intelligence can...

Reach, but not to Mars [IMAGE NEEDED]

Blog • Fred Studer

Reach, but not to Mars [IMAGE NEEDED]

I'm advising Agent3 because I know they hold these principles within the DNA of their business and as such, I'm excited to support their growth over...

Using AWS to surf the Rising Wave of AI.

Blog • Tom Rae

Using AWS to surf the Rising Wave of AI.

John Clark said it best: “The intelligence of AI is often interpreted as mirroring human capabilities, but the scale of data potentially …...

Listen! The secret of success is staying close to customers and small data

Blog • Dan Sands

Listen! The secret of success is staying close to customers and small data

Call it small data if you like. While big data can be used to find complex activities and trends, small data is easier to digest but it can still be...

Sales and Marketing alignment: Are we there yet?

Blog • Paul Mackender

Sales and Marketing alignment: Are we there yet?

Sales execs have always boasted that they are paying for the rest of the company and the ones closing deals. Marketers have had to fight a...