The power of data
Featuring
Helen Hunter, Chief Technology Officer for Customer and Data at Sainsbury's
Our Agents of Change series with business leaders and pioneers talks of how to drive sustainable success in a changed world.
Agent3’s CEO, Clive Armitage, and Chief Technology Officer for Customer and Data at Sainsbury’s, Helen Hunter, discuss the importance and intersection of data in marketing, how the pandemic has shaped the current customer experience, and ponder what the future of data could look like for marketers.