Agent3 Group Resources

Our latest thinking from across the Agent3 Group.

Brands

Series

A scaled ABM program using deep, account-by-account personalization, influencing over $58m of pipeline generated: a 116x ROI for Splunk.

November 20, 2021

Whitepapers

How to win funds and influence pipeline with scaled ABM.

Having been formed from 28 different companies, NTT Ltd’s marketing approach was historically fragmented and highly-decentralised with disparate initiatives being

Blog • Phil Marshall

Beyond email: Multi-channel nurture campaigns

In the first of our nurture series, we looked at the buying cycle and how you ensure you’re sharing the right content at the right time so people...

Agent3

Blog • Paul Mackender

“Customers are so hard to acquire, yet so easy to lose.”

Eric Berridge, EVP and commercial officer at Salesforce, explains why cultural – and not technology – change is the biggest challenge...

Agent3

Blog • Steve O'Neil

High level, intimate events on demand? Introducing Folloze Live Events

Just over a year ago, Agent3 announced a strategic, global partnership with Folloze, a personalized marketing platform that uses AI to deliver...

Agent3

Blog • Paul Mackender

O2: the power of a structured, yet agile, executive engagement program

As we continue to receive positive feedback from readers across the globe about our, ‘Agents of Change’ content series – a platform for...

Agent3

Blog • Paul Mackender

Atos: From local to global – scaling marketing efforts to achieve business success

As we continue to interview leading industry experts in our ‘Agents of Change’ series, award winning marketing leader, Cat Dutton, shared how...

Agent3

Blog • Paul Mackender

What SAP did next….how the accelerated demand for ABM gave a glimpse into the ABM marketer’s future

Sales cycles in large, B2B enterprizes, are typically complex, often lengthy and require buy-in from multiple stakeholders in ever expanding buying...

Agent3

Blog • Paul Mackender

And the good news keeps on coming…

When Agent3 was founded, our belief was, if we could hire people who have a restless energy to constantly seek to innovate, then keep them motivated...

Agent3

Blog • Paul Mackender

Agents of Change: The importance of keeping your customers close

Agent3 is fortunate to have many, many prominent industry leaders in its network, and avid readers of our blog site will recall that, back in...

Agent3

Video

The power of data

Agent3’s CEO, Clive Armitage, and Chief Technology Officer for Customer and Data at Sainsbury’s, Helen Hunter, discuss the importance and...

Agent3 GroupAgents of Change